Overview Of Digital Marketing
What Is Digital Marketing?
The term digital marketing refers to the use of numerous digital tactics like search engines, social media, email, and other websites to connect with the potential customer. Marketing experts observe the digital marketing as a new venture which maintains a new way of understanding customers.
And it is also a new form to understand how consumer and audience reacts compared to the old ways or traditional marketing.The main difference between inbound marketing and digital marketing are basically the same thing, but there are some major differences. A talk with marketers and business executives in India, Asia and other countries. We have a overview of numerous small changes across the globe.
Want to learn Digital Marketing
When you do marketing online using digital devices like Mobile Phone,Computers,Tablets ,it is known as digital marketing.
Structure Of Digital Marketing
Step - 1:
Firstly Create a website of your products and services,Then SEO.
So,We will work on wordpress website.
Why WordPress Website?
Because WordPress website is easy to use and SEO friendly.
Search Engine Optimization
Search Engine Optimization
1.On page SEO:- Working on a website page to create page ,post,products google friendly.
-Make google friendly & Indexing.
-Increase Organic Traffic
2.Off Page SEO : Working on other website like create link on social site,or other website.
-Improve Website ranking.
-Increase new visitor at your site.
Channels Of Digital Marketing?
Website Marketing: Website is the hub of all digital marketing acts. It is a substantial channel, but it is the agency required to maintain a number of online marketing campaigns. A website should also portray a brand image, products and services in a significant way. The website speed must be fast, with the accordance of mobile friendly, and easy to use.
Paid Advertisement (In-organic) : It enriches us to reach the internet users on numerous digital platform by ads. We can organize paid campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and visualize ads to audience searching for terms in the context of the product. Paid campaigns always use sections created on the analytical (age, gender etc)or the exact interests or region. Google and Facebook are most renamed platform.
Content Marketing: The main aim of content marketing is to inform the audience by the use of beauty of content. It is basically published on a website and then promoted by social media, email marketing, SEO,or paid advertisements. The equips of content marketing include : blogs, podcasts, and webinars, ebooks, online courses.
Email Marketing: It is one of the best potential of digital marketing channels. The audience get confused with email marketing with spam email messages we all day, but that’s not what it is all about. Email marketing is the main channel to get in touch with the audience interested in your brand. Digital marketers use many other digital marketing medium to add leads to their email lists through email marketing.
Social Media Marketing: The main persona of a social media marketing campaign is to make a brand awareness and create a social trust. It can also used to get leads or even as a direct sales channels.
Affiliate Marketing: It is one of the oldest forms of marketing, and the internet has brought a new beginning of the old form. We highlight other’s products, and we get a sum of money credit every time we make a sale or introduce a lead in our bank account.
Video Marketing: YouTube has been acknowledge as the most popular search engine It has many who takes a look to YouTube before they make any buying decision, or to get knowledge about anything. And other video marketing platforms, are Facebook Videos, Instagram, to establish a video marketing campaign. Many companies find out favorable result with video by merging it with SEO, social media marketing campaigns.and content marketing.
SMS Messaging: The main use of it , is mainly done by Political parties and candidates to use SMS messages to portray a positive mindset about their candidates and negative in the context of their opponents.
Digital Marketing As simple As Making Coffee.
Working Style Of Search Engine.
Traditional Marketing V/s Digital Marketing
Door To Door Marketing
Door-to-door is a technique which is generally used for sales, marketing, advertising, or campaigning. In this, a person walks from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or to gather some info.
Important :- Its Too Costly and time taking process.
Device To Device Marketing
Device to Device marketing is new technology of doing marketing.Now a days every person have a mobile device so we can target all these devices by the SMS and E.mails, advertising to a specific audience across platforms.
Important :- Its Cheap and fast process.
Newspaper ads have always remained a classic form of advertisement and it is a version of print ads. The ad focus on the advertisement one item or one sale each one can work really hard to bring up in the eyes of customers.
Important: we can’t you filters and tracking.
Online ads Google Ads
It is an advertising service by Google,Bing,Facebook etc which aims to businesses waiting to display ads online. It is an advertising network. The program establishes to get a budget for advertising and only pay when users show interest in there services and products.
Important:- We can use filter and easy tracking.
When you drive on highway you always see a big holdings related any company.Its basically a way of traditional promotion. We pay for holding ads because traffic pass on that highway.
Important :- More Costly and can’t tracking.
Its a way of same concept as holding ads.We use online display ads on website,google,facebook because all these mediums also have traffic.
Important:-Low cost and easily tracking.
Scope Of Digital Marketing
The total number of activated users of 4.388 Billion, which is only 57% of the world’s total population. And in the context of mobile internet users is only 3.986 lakh , which tracks down to 52% of the mobile internet as a percentage of total population.
Digital Marketing Scope in India
Before I introduce the scopes of digital marketing, let me take you to the graph of India in digital platform.Rank of India among internet users
WHAT DO YOU THINK? DO WE STILL DESERVE HERE?
The total of 32% of 51 million small and medium businesses in India of web presence of any sorts. Google has started their journey on making digital adaption across the globe.
Carrier Opportunity After Complete Digital Marketing Course.
After Complete Digital Marketing Course Carrier Opportunity.
1.Search Engine Marketer
2.Online Advertising Specialist
3.Social Media Marketer
4.Online Reputation Manager
5.Website & App Analytics
6.Email & Notification Marketer
7.CRO/ Lead Specialist
9.Client Account Manager
10.CRM & Automation Specialist
11.Digital PR Specialist
12.Website Content Writer
17.Digital Marketing Manager
19.Seller Onboarding Email
20.Support Specialist Product
22.UI/UX Specialist Graphic
Start freelancer work at home
10 ten freelancer website
Become a Startup...
Digital Marketing is most important for startups.Now a days digital marketing is the backbone of all successful startups.If you familiar with any successful company name products and services ,is due to Digital Marketing.After complete free digital marketing course with vishalseo you become a startup.Start your own company with services and products then you can promote easly with the help of social media,google,sms marketing email etc.
Start to develop wordpress website after complete free digital marketing course with vishalseo.WordPress is most popular CMS platform used for create blog and website.
Why we use wordpress?
1.Easy To Use.
2.Manage any device.
3.No coding knowledge required.
4.Search Engine Friendly
5.Website 100% costumed.
6. Fully Responsive
7.Extent functionality with the help of Plugins.
8.Multiples User Functionality.
For more topic in WordPress Click here
Referral or Affiliate Marketing
For examples you goes in big marketing like Chandni-Chowk Delhi to buy Lengha or Shervani ,Sudden a person come and said let’s go with me dear sir/mam, i will help to meet whole-seller to buy shervani or lengha then you go with him or reached a shop where you bought a lengha or sharevani.Then whole-seller give commission to that person who drive you. Same as in online you give referral of a products and services to there friends and relative or your audience .If anyone buy products or services you will get commission.
Drop-shipping Business model is new and latest business models in online worlds but if i am talking about drop-shipping in traditional business modules so its oldest business model.
Let’s take a example of a Retailer Jeweller:A Retailer jeweler show some picks of jewelry to costumer and costumer select a jewelery then retailer goes with whole seller and buy selected jewelry and sale to costumer. Retailer jeweler earn profits simple.
Drop-shipping business totally drive from this concepts,
If you want to start your drop-shipping business then create your online store put some images of a products with X-rupees and get order from costumer then buy same products y-rupess to a whole-seller website like AliExpress and earn profit.
Benefits Of Drop-shipping business
1.You can sale products word-wide
3.No stock need.
Become a celebrate on social media
These all become start with the help of social media If you have a unique talent in yourself you become a celebrity with the help of social media .
Opportunity to become a Celebrate.