Social Media Quiz – HubSpot Certification Prepration September 25, 2019 Follow us on Social Media twitter facebook instagram youtube Welcome to your Social Media Expert- HubSpot Certification Preparation Name Email Phone Number 1. True False2. True False3. After sufficient rapport has been built and the customer is looking for what you have to sell After a prospect follows them back on a social channel After the first casual conversation you have with the person in social media A month after you follow the prospect on social media4. To copy the content for use on the company website and in other advertising To engage the community and reward those who go above and beyond To police any incorrect usage of brand logos and assets None of the above5. Yes No6. True False7. When a salesperson sends a direct message to a new follower with an offer or request to go to the company’s website When a salesperson provides value by offering thoughtful content and answering questions for prospects When a salesperson follows all a prospect’s social media channels and tags them with regular product offers When a salesperson supplements their social posts with digital advertising8. True False9. True False10. They’re famous. They understand their audience and what they want. They might sabotage your brand if you don’t let them do things their way. They might enlist their famous friends to help your brand.11. A contract between a service provider and a customer regarding the scope of the in- person or over-the-phone service to be provided The agreement a company makes to commit to answering social media responses in a specific amount of time A confidentiality agreement that creates a legal obligation to privacy and compels those who agree to keep any specified information obtained in social media secure An agreement designed to regulate the relationship between a provider of social media marketing services and a client for those services12. True False13. Increased sales Less returns as individuals do more self-service via social media Saving money on call center interactions Using a social media agency to deliver content to customers14. Micro-influencers Celebrity Local Content creators Industry influencers15. True False16. True False17. The distinct and steady personality or style of your brand. A particular identity or image that’s regarded as an asset to a company. The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience. The set of human characteristics that are attributed to a brand name.18. True False19. Give up – they’ve already won the space, and it’s doubtful you can catch up at this point. Immediately start doing live video on every channel to take back your audience. Test out live video on different channels, and see how your audience responds.20. Developing content on the fly for local, national, or global events happening online or offline. Developing content on the fly for local, national, or global events happening online only. Developing content on the fly for local, national, or global events happening offline only. Developing content and publishing it in the time zone where the majority of your target audience resides.21. True False22. “Subscribe here” “Donate” “More here” “Watch”23. photos infographics animated GIFs illustrations24. True False25. demonstrate complex concepts quickly and easily directly message a customer to answer a question deliver video podcasts drive traffic and engagement26. True False27. Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business. Amplify the competitor’s blunder, telling your followers “See this? We would never do this.” Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to posts where appropriate. Stay completely silent and make sure your company never experiences the same thing.28. Your competitors’ marketing material can be copied and used for your own product or service. Your product team can explain to customers exactly why they built that feature a certain way. Your sales team can listen to their closed/won deals and find great upsell opportunities via social listening. Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer’s needs.29. Start with the social networks your buyer personas use to learn about and interact with brands. Facebook has over two billion monthly active users, so start there. Create an account on all of them, and see which ones your audience gravitates towards. If you haven’t started your social presence by now, unfortunately it’s too late.30. Social media helps you expand your other marketing efforts. Social media helps you attract buyers. Social media helps you send better emails. Social media is a key driver for word-of-mouth marketing.31. Facebook LinkedIn Snapchat Pinterest32. True False33. To help you discover what hashtags are working the best To determine which channels are the most important To know what type of customer information to regularly monitor To identify individuals who have the biggest following and high social clout34. True False35. Sentiment Competitive advantage Customer satisfaction Click-through rates Number of social followers36. True False37. True False38. Hiring the right number of people Developing the right amount of content Getting executive buy-in for social ideas Retaining customers39. Distributed Dandelion Holistic Hub and Spoke40. True False41. It’s an important skill for professionals to be able to analyze and communicate the return on investment expected from their requested budget. So that after the investment is made, you can go back and see whether it has lived up to expectations. To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you’ll realize that value. Social monitoring technology is particularly expensive and difficult to determine a return on investment.42. To aid search, track campaigns, and to influence the creation of user-generated content. To keep track of ephemeral content that disappears. To demonstrate to executives the power of organic reach on a piece of content. All of the above.43. True False44. timing budget context personality45. UGC helps brands understand their target audience. UGC improves site engagement and time spent on the website. UGC provides means for other users to connect, which then builds a stronger community. UGC is inherently peer reviewed, making it more trustworthy.46. True False47. True False48. Creating value for them. Posting only your own content. Re-posting all the content that they share with you49. 20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations. 80% of your social content should promote your brand, and 20% of your social content should be anything that truly interests your audience and engages them in conversations. 20% of your social content should be video that interests your audience, and 80% should be content that promotes your brand.50. True False51. Ran a massive Facebook campaign to advertise their brand to fans Developed a highly successful public relations campaign that used social media to share their messages Invited their fans to share photos of their trench coat Began working with a famous influencer to take over their Instagram feed52. Provide social proof and amp up your credibility Boost SEO Enable you to get past ad blockers because the content doesn’t come through like a typical ad Extend your budget Provide deep insight into the effectiveness of your content mix53. Industry Content creator Attorney Local Celebrity54. True False55. A hard look at the data from all your social accounts and the social conversations about your brand and your competitors. A method to direct your audience in all channels to the best way they can have a conversation with you. A way to reach your customers and prospects in unprecedented ways, with greater reach and more specific targeting than ever before. A tool to look for unhappy customers of a competitor and reach out with an offer to help, thus generating leads.56. buyer stage; interests problems; ideas interests; intent57. Consideration stage Decision stage Awareness stage Evaluation stage58. Consideration stage Decision stage Awareness stage Evaluation stage59. True False60. Using the same image on your ad for over a month Using only Facebook for your advertising strategy Offering the same ebook in your ad for two months straight All of these would contribute to ad fatigue61. a blog post on network security your home page a landing page where they can quickly sign up for the webinar your About Us page62. $2.99 $3.00 $3.01 $5.0063. average conversion rate average lead-to-customer rate average revenue average lifetime value of a customer64. Prove the value of social media within your organization. Show how social media can impact all departments, ranging beyond Marketing and Sales to HR to Engineering to PR. Show influencers how enticing it would be to work with your company. Understand and measure brand reputation and gain control of that conversation.65. Research the costs of agencies that can do the work. Consider industry research to back up your plan. Position your program as an experiment or pilot. Create a robust PowerPoint with statistics to back up your plan.66. True False67. It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign. It can be months before you’ve closed new customers from a social media campaign. Understanding how you stack up to your competition can help you pivot and make better business decisions. Calculating ROI on social media is super hard to prove.68. True False69. crisis plan advocacy plan social media policy70. Educate employees on the importance of having a social media policy for all team members within the organization. Reward the employees who are shining stars and are doing the right things on social media. Research best case studies for brands that are using social media policies effectively. Determine what not to do for social media policies for employees.71. Employees going rogue on social media A celebrity posting an update that sparks outrage A hack into a Twitter account for a major brand These are all examples of a social media crisis.72. True False73. Pausing marketing emails Sending out promotional sponsored posts and tweets during a crisis Assessing the planned blogging and campaign schedule for appropriateness Creating a blog post to address the situation as needed74. Social media helps you expand your other marketing efforts. Social media helps you attract buyers. Social media helps you send better emails. Social media is a key driver for word-of-mouth marketing.75. Facebook LinkedIn Twitter Pinterest76. Reach Engagement Return on Investment (ROI) Retention and loyalty77. Direct sales revenue from social media Mentions Sharing and retweets Likes or Favorites Customer satisfaction78. Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective. Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research. Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places. Social listening is done by your sales team to find new opportunities, while social monitoring is done by your marketing team to learn what competitors are doing.79. Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are. Responding only to negative social posts with helpful, knowledgeable responses shows that you care. Responding to social posts—whether they’re positive or negative— shows that you’re listening, and your customers are being heard. Responding to a social post within one hour shows that your company is full of social- savvy whipper snappers.80. True False81. They help my pages load faster via social networks. They track who initially shared my company’s content out on social media. They allow me to track where traffic is coming from on social media. They’re really just a nice-to-have for big marketing campaigns.82. competitors revenue targets business goals and buyer personas budget83. True False84. Relevance Reach Resonance Recognition85. True False86. 20% 52% 90% 67%87. Build your brand Increase customer loyalty Improve reputation All of the above88. True False89. Relevance Reach Resonance Recognition90. Research the costs of agencies that can do the work. Consider industry research to back up your plan. Position your program as an experiment or pilot. Create a robust PowerPoint with statistics to back up your plan91. True Fase92. Stakeholders help you plan for the future. Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders. Stakeholders help you decide if you need to develop a team to help you do social advertising. Stakeholders help you determine how social media for your company will change in the next year, three years, or five years.93. preparation recovery response crisis94. True False95. They help you make light of what would otherwise feel like serious content. They help you demonstrate complex concepts quickly and easily. They help you show how culturally in-touch you are.