Google Analytics for beginners 2020 February 16, 2020 Welcome to your Google Analytics For Beginners-2020 Name Email Phone Number 1. E-commerce platforms Mobile Applications Online point-of-sales systems Systems not connected to the Internet2. Install Google Analytics desktop software Create an Analytics account Add Analytics tracking code to each webpage Download the Analytics app3. Language the browser is set to Type of browser User’s favorite website Device and operating system4. After 30 minutes, regardless of user activity on your website Once the user opens another browser window When a user is inactive on your site for 30 minutes or more or closes a browser window At noon every day5. True False6. View > Account > Property Property > Account > View Account > View > Property Account > Property > View7. User Property View Product8. Admin > Tracking Code > Tracking Info Admin > Tracking Info > Tracking Code Reports > Audience > Tracking Code Audience Reports > Settings > Tracking Code9. Google campaign parameters Google Analytics terms and conditions Google Analytics tracking code A permissions button10. Immediately after the opening tag of your website Immediately before the closing tag of your website Immediately after the opening tag of your website Immediately before the closing tag of your website11. Data from before the view was created Data from after the view was created Data from before and after the view was created No data12. 35 65 95 12513. Exclude data from a view Include data in a view Modify how data appears in your reports All of the above14. To ensure you can always access the original data In order to configure Goals In order to use a filter for multiple views There is no reason to have an unfiltered view15. Alphabetical order by filter name The order in which the filters were last edited The order in which the filters are applied Randomized order16. Data from before the filter was created Data from after the filter was created All the data available in a view None of the data available in a view17. Hourly, Day, Week, Month views in the time graph Real-time reports Date range comparison Account selector18. The total number of visits to your website Users that had at least one session on your site in the given date range Users that landed on the homepage of your website Users who have signed up to an email newsletter on your website19. The number of times unique users returned to your website in a given time period The percentage of sessions in which a user exits from your homepage The percentage of total site exits The percentage of visits when a user landed on your website and exited without any interactions20. The total amount of revenue a business has made in a given date range. An attribute of a data set that can be organized for better analysis. A comparison of data between two date ranges. A report that offers information about your audience.21. A dimension that can help you analyze site performance. The dates in your date range. A segment of data separated out in a report for comparison. The numbers in a data set often paired with dimensions.22. An additional widget you can add to a dashboard for more specific analysis. An additional metric you can add to a report for more specific analysis. An additional dimension you can add to a report for more specific analysis. A visualization that allows you to understand the impact of your data.23. Pivot view Comparison view Performance view Percentage view24. Apply additional filters Remove the Secondary Dimension Choose “Faster response”? in the sampling pulldown menu Choose “Greater precision”? in the sampling pulldown menu25. Dashboard only Data only Dashboard and data Neither dashboard nor data26. True False27. Content Grouping Advertising features User permissions on the view In-Page Analytics28. Content Grouping Advertising features User permissions on the view In-Page Analytics29. The Active Users report The New vs Returning report The Browser & OS report The Source/Medium report30. The Exit Pages report under “Site Content”? The Landing Page report under “Site Content”? The Engagement report under “Behavior”? The Devices report under “Mobile”?31. Source, Keyword, Campaign name Source, Medium, Keyword Source, Medium, Campaign name Medium, Keyword, Campaign name32. googlemerchandisestore.com Email Google (direct)33. organic cpc mail.google.com referral34. Location Content Drill-down Frequency and Recency Top Events35. Organic Search Device Display Direct36. Events > Pages All Pages Exit Pages Landing Pages37. Landing Pages report All Pages report Exit Pages report Pages report under Events38. Medium, Source, and Content Medium, Source, and Campaign Campaign, Content, and Term Source, Content, and Term39. utm_adgroup utm_source utm_medium utm_content40. The Measurement Protocol The Segment Builder The URL Builder The Goal Selector41. www.googlemerchandisestore.com/?utm campaign = fallsale www.googlemerchandisestore.com/?utm_campaign=fallsale www.googlemerchandisestore.com/?utm_campaign=fall_sale www.googlemerchandisestore.com/?utm_campaign = fall sale42. Making a purchase Signing up for a newsletter Completing a successful Google search Submitting a contact information form43. Goal Name Goal Type Goal Slot ID Goal Funnel Visualization44. /thankyou.html /thankyou.php /thankyou/receipt.php All of the above45. Google Search Google Display Network Campaign Manager Google AdSense46. Adds Analytics tags to campaign URLs Adds Google Ads tags to campaign URLs Adds campaign hyperlinks to website pages Adds Analytics tracking code to website pages47. Campaigns Keywords Bid Adjustments Destination URLs